Our Story
How 345com Started and Where We Are Now
The idea behind 345com was straightforward: Pakistani players deserved a platform that treated them as the primary audience rather than an afterthought. Before 345com, most of the online gaming options available locally were built for European or South-East Asian markets and then patched together for Pakistan — awkward currency conversions, payment methods nobody used, and customer support that clearly had no idea what city Lahore was in.
A team with backgrounds in software development, product design, and local finance came together with a single objective: build something that actually worked for Pakistanis. Not just working in the technical sense — but culturally, financially, and practically. That meant PKR as the base currency from the very first line of code, not added as an afterthought. It meant integrating Easypaisa and JazzCash before any other payment method, because those are the wallets people already have on their phones.
It also meant choosing a game library that matched local preferences rather than copying what worked in the UK or Germany. Teen Patti had to be there from day one. PSL betting was a priority long before the international sportsbook was fully built. The baccarat rooms and crash game tables came next, built and tested with feedback from actual Pakistani users through every iteration.
345com today is the result of that build-for-Pakistan-first philosophy applied consistently, update after update, since the platform launched. The player base has grown steadily through word of mouth — which, in a market where trust is hard-earned, is the kind of growth that means something. We are proud of it and we are not done.
